We’ve built up such a strong partnership with our Resorts World neighbours just across the road, our new name brings two great entertainment venues even closer together. Firmly established as another great place for you to gather before and after a show, you’ll find everything from a wide range of places to eat and drink including favourites like Miller & Carter and Zizzi, to a little bit of outlet shopping at brands like Nike, Levi’s and GAP. Add in Genting Hotel and Santai Spa to make the most of your visit, along with a Cineworld Cinema with IMAX, Genting International Casino and so much more all under one roof, it’s a destination like no other.


The Ticket Factory is the official box office for Resorts World Arena, Arena Birmingham and the NEC. As one of the UK’s largest ticket agents, they sell tickets for a range of concerts, comedy, sporting events, exhibitions, theatre performances, festivals, visitor attractions and much more. Click the button below to take a look at what's on sale now.


Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,100 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and specialty brands.


Logic is a leading e-cigarette brand in the UK that provides a quality smoking alternative for adults. Logic vapes are available to buy at and thousands of supermarkets and convenience stores nationwide.

Logic is proud to be a partner of Resorts World Arena, where you can also buy Logic vapes throughout the venue.


We're offering you an amazing 20% off Virgin Trains Advance tickets when you book through The Ticket Factory. Travel to Resorts World Arena in style and speed – without the hassle of traffic jams and check-ins. You must show your event ticket along with your Virgin Train ticket when on board for your discount to be valid. 


Broadcasting live across the West Midlands 24/7 playing the biggest pop songs from the last fifteen years. Let the Music Set you Free.


Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP GB makes, sells and distributes soft drinks for every occasion and we sell more than four billion bottles and cans every year. We are proud of our brand portfolio - we offer our consumers a complete choice of soft drinks for every occasions. Along with Coca-Cola - The Coca-Cola Company’s flagship product that is recognised as the world’s most valuable brand - our portfolio encompasses a broad range of regular, low and no-calorie beverage categories including carbonated soft drinks, energy drinks, still and sparkling waters, juices and juice drinks and sports drinks. To find out more about any of our brands, click here.


Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 Aircross compact SUV and the New C5 Aircross SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape.