We’ve built up such a strong partnership with our Resorts World neighbours just across the road, our new name brings two great entertainment venues even closer together. Firmly established as another great place for you to gather before and after a show, you’ll find everything from a wide range of places to eat and drink including favourites like Miller & Carter and Zizzi, to a little bit of outlet shopping at brands like Nike, Levi’s and The North Face. Add in Genting Hotel and Santai Spa to make the most of your visit, along with a Cineworld Cinema with IMAX, Resorts World Casino and so much more all under one roof, it’s a destination like no other.



Proudly the Official Naming Rights Partner of Utilita Arena Birmingham.

Utilita - the only supplier created to help households use LESS energy – is one of the sector’s biggest challenger brands and the leading Pay As You Go energy provider in the UK. 

Through efficiency advice and best-in-class tech, we put energy back in the hands of customers, giving them complete control over their usage and spend. 

Utilita is also a long-time supporter of music, sport and live entertainment, offering incredible monthly rewards to amazing shows at incredible arenas just like this one. Plus competitions, free energy credit and a cash jackpot every single month!





Britvic is proud to be official soft drinks partner of Resorts World Arena, helping people enjoy life’s everyday moments. Our iconic brands such as Pepsi MAX, Tango, and the London Essence Company’s premium tonics are the ultimate warm up acts to some of the world’s top talent.

Find out more at



Never Miss a Moment with Nordic Spirit Nicotine pouches.

Discover a nicotine experience that’s 100% tobacco free with No smoke, No vapour.

Nordic Spirit is proud to be the official Nicotine pouch of Resorts World Arena. Nordic Spirit is available to buy throughout the arena, as well as online at


PRA Primary logo CMYK (3).png (1)


Pravha is the best of both worlds. All the bold flavour of a high-quality Czech pilsner, perfectly balanced with an unexpectedly light and refreshing taste. Both in name and restless spirit, Pravha is truly born of Prague.

STP_LOGO_BG (1).png


Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples. We are passionate about our cider making, our cider brands and our sponsorships and are thrilled to be The Official Cider of Arena Birmingham. Swing by our cider bar in the arena and enjoy a pint of cider during your visit.



The Ticket Factory is the official box office for Resorts World Arena, Arena Birmingham and the NEC. As one of the UK’s largest ticket agents, they sell tickets for a range of concerts, comedy, sporting events, exhibitions, theatre performances, festivals, visitor attractions and much more. Click the button below to take a look at what's on sale now.



We’re all about improving lives through delicious food.

It all started in 1979 with our founder creating delicious food for our local communities. A lot has changed since then, but our passion to create hand-crafted, great-tasting food has stayed the same. Still a family business, we are on a mission to improve people’s lives by creating delicious food, while also ensuring we have a positive impact on our wonderful planet. We are proud to be making sustainable eating easier for the people we serve every day.